Online keynote NBM 2020: PJ Beers on new business models

8 July, 2020

New business models have been widely touted for their sustainability potential. But conceptual approaches to new business models by and large fail to make connections with sustainability transitions.

In his keynote ‘Radical incrementalism: New business models and sustainability transitions’, DRIFT researcher PJ Beers draws upon the characteristics of sustainability transitions to introduce a transformative business model concept. Given that sustainability transitions are radically incremental processes, he proposes that the innovative potential of business models lies in the extent to which they can influence their current institutional setting and that the radicalism of new business models can only be assessed in relation to the transition to which they might contribute.
This keynote was part of the Radboud University Nijmegen’s 2020 New Business Models conference.