The EU Green Deal is a one trillion euro policy plan for Europe that aims to ensure “no net emissions of greenhouse gases by 2050, economic growth decoupled from resource use and no person and no place left behind.” DRIFT believes big behavioural, social, and cultural change is urgently needed across Europe to achieve these ambitions policy priorities.
That’s why we have joined SHARED GREEN DEAL. We will be involved in 24 separate ‘social experiments’ across Europe that look at how organisations and individuals can work together to make our daily lives more sustainable.
SHARED GREEN DEAL, or ‘Social sciences & Humanities for Achieving a Responsible, Equitable and Desirable GREEN DEAL’, is a five-year, five-million euro project in the European Union’s Innovation Programme Horizon 2020, made up of 22 partners.
The project is tasked with running social experiments across six priorities for a better Europe: clean energy, circular economy, efficient renovations, sustainable mobility, sustainable food, and preserving biodiversity, all of which contribute to the climate action and zero pollution ambitions of the Green Deal.
The DRIFT team will organise an ambitious and inclusive transition arena with selected high-level participants from diverse local movements, policy groups, and research institutes to expolre how to onnect with others to contribute to much-needed change across Europe via the Green Deal.
We are also creating a typology and online database of local and regional European initiatives currently leveraging social and cultural factors, in their pursuit of ambitions that align with the Green Deal.
As far as topics go, we will focus on sustainable food experiments. Together with  Slow Food Youth Network, we will bring together diverse European players from across the food system. We hope to empower them with knowledge and capacities for transformative change.
We are excited to put some of DRIFT’s core ideas into play around just transitions and action research.