With our perspective on business transitions, we use our methodology based on over twenty years of experience in transition science and practice to help companies to define their role in societal transitions and to build their strategy in responding to and engaging with systemic uncertainty and our future society taking shape.

In a world shaped by climate change, rapid technological disruption and growing social inequality, incremental improvement is no longer a robust strategy. Companies operate in contexts of systemic uncertainty, where markets, regulations and societal expectations are changing simultaneously. In such a landscape, the only viable strategy is one of adaptability and fundamental change: a transition strategy.

Throughout history, companies and entrepreneurs have played a central role in major transformations, from industrialization to digitalization. The history of our economy is filled with companies that adapted and thrived, and with those that collapsed because they failed to recognize the shifting landscape.

Firms do not simply respond to change, they also shape it. This means moving beyond corporate social responsibility as a side activity: transitions must be integrated into the core strategy and identity of the organisation.

Using DRIFT’s methodology on transition management, we help companies build a transition strategy, work on transformative innovation, and operationalize transition thinking into their way of working.